Podcast
The Business Development and Marketing Subcommittee Podcast series — conversations on the strategies shaping the future of law firms.
Episode 4 · 24 September 2026 · 7 minNadège Nguyen
Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore the strategies shaping the future of law firms. In the fourth episode, we dive into one of the most critical topics for any law firm: client relationships and experience. What do clients really value beyond legal expertise? How do firms ensure consistency and adapt to evolving needs? Hosted by Elisabeth Houtman (Member, IBA Law Firm Management Committee), we are joined by Nadège Nguyen, a partner at the French law firm Gide and a current officer of the IBA Law Firm Management Committee.
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Episode 3 · 18 September 2026 · 13 minAlan Keep
Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore strategies that help law firms build stronger client relationships. In the third episode, we talk about about marketing and brand positioning, two critical elements for any law firm looking to stand out in a competitive market. Hosted by Elisabeth Houtman (Member, IBA Law Firm Management Committee) we are joined by Alan Keep from Bowmans, a leading African law firm known for its strong brand and client-focused approach.
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Episode 2 · 18 June 2026 · 10 minMartijn Lesterhuis
Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore strategies that help law firms build stronger client relationships. In the second episode, we dive into one of the hottest topics in the industry: artificial intelligence. We ask how AI will impact marketing, business development and client relationships, and we consider the role that BD and marketing professionals will play in this transformation. Hosted by Elisabeth Houtman (Member, IBA Law Firm Management Committee), we are joined by Martijn Lesterhuis from Saga Legal, who has been at the forefront of advising firms on growth and innovation.
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Episode 1 · 8 May 2026 · 11 minJohn Matson
Welcome to the Business Development and Marketing Subcommittee Podcast series, where we explore strategies that help law firms build stronger client relationships. In the first episode, we’re joined by John Matson from Arthur Cox, one of Ireland’s top law firms. John has years of experience working with major clients and navigating the challenges of building trust and delivering value. Hosted by Elisabeth Houtman (Member, IBA Law Firm Management Committee), we talk about client relationship management, key account strategies, and how lawyers can strengthen their connections with clients.
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